Ruth Ann Becker - Chair/CEO
With 33 years of experience in the industry, Ruth Ann is considered one of Hawaii's leading public relations consultants, particularly on issues management, crisis communications, promotional public relations and strategic communications. She founded Becker Communications in 1986 and has guided the company throughout its growth to become one of Hawaii's top-five PR firms, named "Small Business Company of the Year" by the Chamber Of Commerce Of Hawaii; and honored as one of Pacific Business News' "Fastest Fifty" companies in Hawaii.
Ruth Ann's experience is across all major industries, and she has provided her expertise to major corporations, small businesses, industry and trade associations and non-profit organizations. She has also led two successful statewide election initiatives.
Ruth Ann has been recognized by her public relations peers with numerous awards from the Public Relations Society of America (PRSA), including the President's Leadership Award,
and The International Association of Business Communicators, (IABC). She also was named one of "Hawai`i's Enterprising Women" by the US Business Administration; and since 1999, has been included on Pacific Business News' "Women Who Mean Business" list.
She is actively involved in the community, serving on the boards of directors for the USS Missouri Memorial Association (chair, Strategic Initiatives Committee), Catholic Charities Hawaii (chair, Development & Marketing Committee; co-chair, Futures Campaign), and on the Honolulu Symphony Foundation. Ruth Ann also serves on the Chaminade University Board of Regents; and on the Economic Development & Innovation Committee of the Chamber of Commerce of Hawaii.
Caroline Witherspoon - President
Since discovering “Little Women” at the age of 10, Caroline has had a deeply-felt passion and respect for writing. Originally an international business major, she found her love for PR after a summer internship at Becker Communications, Inc. during her junior year of college. Realizing that public relations provides a creative outlet to write, while also giving the opportunity to build relationships and help clients shape and maintain their public images, Caroline changed her major to Communication, with an emphasis in Public Relations.
As President, Caroline brings to her position not only a passion for writing but also extensive experience in the field. For the last 18 years, she has worked her way up through the ranks at BCI, and today is a partner in the agency. She oversees the agency’s promotional PR team, ensuring creativity and effective results are instilled in each team member’s work. She also manages a number of client accounts, including Armstrong Builders, Oceanic Time Warner Cable, Catholic Charities Hawaii, Kraft Foods, Paul Brown Salons, Waikiki Aquarium, and Haseko, among others.
Caroline’s efforts and direction of the team have resulted in publicity in all Hawaii media; and in national and major-market newspapers from Los Angeles to Wall Street; consumer and trade magazines (Condé Nast Traveler, Travel and Leisure, Coastal Living, Unique Homes, Travel Agent) and national television (The Discovery Channel, Food Network, The Travel Channel; plus client appearances on the four major broadcast networks’ talk shows.
Her work has been recognized with numerous awards from the Public Relations Society of America and the International Association of Business Communicators.
Caroline is active in the community and currently serves as communications chairs for the boards of the Navy League of Honolulu and Mothers Against Drunk Driving-Hawaii Chapter (MADD). She is a graduate of the University of Washington, with a B.A. in Communication.
Officers | Our Team