The Challenge… and the Solution
Since 2010, Hospice Hawaii has enlisted Becker Communications to plan, coordinate and implement Hot Pursuit, an “Amazing Race” style fundraiser that involves participants solving riddles and completing challenging tasks throughout Kakaako in a mad dash to the finish line. As participants are assigned to different race routes, there is inevitably human error resulting in some teams receiving the wrong clues and being sent to the wrong location. In 2018, to eliminate this confusion, we developed and implemented a QR system which, when scanned, would determine if the teams were in the right location and, if they were, provide them with the appropriate clue to the next stop. The result was a successful implementation of an innovative, technological solution that cleaned up the race and ensured, for the first time in race history, that none of the teams experienced any issues on their respective routes.
Our Results
Event Planning and Management
Successfully managed all aspects of events, including: securing approvals from various government agencies, businesses, and community partners; creative direction for all clues and tasks; sourced, negotiated and secured equipment rentals, entertainment, in-kind donations, and volunteers; script development; on-site event and stage management; and more.
Media Relations
Secured multiple media placements including coverage in Midweek, Hawaii News Now Sunrise, KITV4 Morning News, and KHON2 Living808.
Advertising and Marketing
Creative development and copywriting for: paid radio spots and PSAs; collateral materials including flyers, banners, and race instruction packets; and website banner ads.
Digital Communications
Developed event landing page on Hospice Hawaii website, including event info, registration form, and sponsor recognition. Developed and distributed two-pronged e-blast campaign—one targeting potential racers and another offering fundraising tips for registered participants. Developed social media contest for race day to encourage hashtags and online engagement. Developed QR code system.
