ProService Hawaii | Customer Evidence Campaign

ProService Hawaii sought a partnership with Becker Communications, Inc. to develop a robust Customer Evidence program, as despite being the largest provider of HR solutions in the state, the company’s scope of services remained underutilized by its clients. The company was also facing increased competition with the launch of two new HR outsourcing providers, and it became vital to reinforce that ProService Hawaii is not just in the community, but of the community.

We developed a video series of client testimonials to provide personalized narratives to help educate both current and prospective clients about the benefits of HR support, and further ProService Hawaii’s competitive advantage in the marketplace. The video testimonials were shared on the company website, across social media and in meetings.

The diverse and robust customer evidence video library provided value to ProService, as well as those that participated in the program, through meaningful exposure and cross-promotion. We also cultivated a caring brand voice for ProService Hawaii to share through the power of thoughtfully curated testimonials.